HI, I’M GUSTAVO ZAMONARO, AN ART DIRECTOR & creative technologist DESIGNING WITH INTENTION SINCE 2018.

I’m Gustavo Zamonaro, a designer from São José do Rio Preto, São Paulo, Brazil, working as an art director and creative technologist. My journey began at the intersection of creativity and technology. Growing up online, I recorded and edited videos for YouTube, and that curiosity led me to Photoshop, Illustrator and InDesign at 16.

My style is strongly influenced by minimalist art, with a focus on spacing, layout and typography. I aim for designs that are versatile and timeless, and that fit different personalities and eras. Today I lead art direction at Invite INC, co-founded The Origo Studio, and build the tools I work with using AI.

I design in Figma and build with AI. The same person who directs the image writes the tools that produce it, from brand and print to websites, systems and automated workflows. Design since age 16; today, also image generation and curation in Higgsfield.

About me

ART DIRECTOR & creative technologist FROM SÃO JOSÉ DO RIO PRETO, BRAZIL.

I came up through graphic design, one step at a time. I edited videos for YouTube from 2014, and that led me to Photoshop, Illustrator and InDesign at 16. In 2018 I started as a graphic designer at Mar e Rio Pescados, where I became art director. Then senior graphic designer at Spotlight Office and VABS Company. Today I’m art director and senior graphic designer at Invite INC and co-founder of The Origo Studio.

EXPERIENCE

2026-NOWCO-FOUNDER · THE ORIGO STUDIO
2024-NOWART DIRECTOR & SENIOR GRAPHIC DESIGNER · INVITE INC
2022-NOWSENIOR GRAPHIC DESIGNER · VABS COMPANY
2022-24SENIOR GRAPHIC DESIGNER · SPOTLIGHT OFFICE
2021-22CHIEF CREATIVE OFFICER · BEYOND SOLUTIONS SA
2020-21ART DIRECTOR · MAR E RIO PESCADOS
2018-20GRAPHIC DESIGNER · MAR E RIO PESCADOS
2014-18VIDEO EDITOR · YOUTUBE

STUDIED AT

UNIP · Bachelor in Advertising and Marketing, 2019 to 2024
CU Boulder · Graphic Design, 2021
University of Virginia · Design Thinking for Innovation, 2026
Google · Project Management, 2025. UX Design, 2026
Xbox Game Studios · Fundamentals of Graphic Design, 2026
Claude · Claude Code 101, 2026
Domestika · Typographic animation, 2020. Motion graphics
Motion Design School · After Effects and sound

AWARDED

Winner, NABA Design Summer Competition 2021 and 2022. Nuova Accademia di Belle Arti, Italy.

LANGUAGES

Portuguese, native.

English, intermediate (IELTS General Training, 2024; Duolingo Score 130, 2026).

WORK

NO. 1 · BRAND IDENTITY, SOCIAL MEDIA AND WEBSITE

A SYSTEM IN FORMATION FOR The Origo Studio

OWN STUDIO

The identity of the studio I co-founded: the symbol, the manual, the carousels and the website.

NO. 2 · CATALOG, FOLDER, BOOTH, TV KIT ART AND SELLER PAGE

13 MONTHS WITH Celebrity Coffee

CLIENT WORK

Thirteen months working on an existing brand, from September 2025 to October 2026.

NO. 3 · ART DIRECTOR & SENIOR GRAPHIC DESIGNER, 2024 TO NOW

ART DIRECTION AT Invite INC

CLIENT WORK

Art Director & Senior Graphic Designer, Invite INC. 2024 to now.

NO. 4 · CAMPAIGNS AND SOCIAL MEDIA, AT INVITE INC

BIKE, BILLBOARDS AND INSTAGRAM FOR Manami

CLIENT WORK

A beach bike, summer billboards, a beach umbrella and the Instagram, 2024 to 2026.

NO. 5 · CARNIVAL AND SOCIAL MEDIA, AT INVITE INC

CARNIVAL AND INSTAGRAM FOR Vive Le Vin

CLIENT WORK

The Carnival bloco in 2025 and 2026, pieces for the brokers and the Instagram, 2024 to 2026.

NO. 6 · SOCIAL MEDIA, AT INVITE INC, 2025 TO 2026

INSTAGRAM FOR Santé Vivre L’expérience

CLIENT WORK

Feed posts and carousels for @santebuzios, 2025 to 2026.

NO. 7 · SOCIAL MEDIA FOR AN INVITE INC HOTEL, 2022 TO 2026

INSTAGRAM FOR Wanderlust

CLIENT WORK

Feed posts and carousels for Wanderlust Experience Hotel, in Campos do Jordão, 2022 to 2026.

NO. 8 · SOCIAL MEDIA AND PRINT, 2024 TO 2026

INSTAGRAM AND PRINT FOR Inspira Conceito

CLIENT WORK

Feed posts, carousels, stories and print for Inspira Conceito & Design, 2024 to 2026.

NO. 9 · SOCIAL MEDIA, 2025 TO 2026

INSTAGRAM AND HIGHLIGHTS FOR Fazenda do Grão

CLIENT WORK

Feed posts, carousels and highlights for Fazenda do Grão, in Pedra Azul, 2025 to 2026.

NO. 10 · SOCIAL MEDIA, PRINT AND PRESENTATION, 2025 TO 2026

INSTAGRAM, PRINT AND PRESENTATION FOR PTE Protensão

CLIENT WORK

The rollout of PTE’s new identity on Instagram, highlights, print and a presentation, 2025 to 2026.

NO. 11 · SOCIAL MEDIA, 2023 TO 2026

INSTAGRAM FOR InCompany

CLIENT WORK

Feed posts and carousels for @incompany.sa, 2023 to 2026.

NO. 12 · ACADEMIC FINAL PAPER, FOUR CAMPAIGNS

DETAILS THAT MAKE HISTORY FOR Casaverde

ACADEMIC WORK

An academic final paper (TCC) for a traditional furniture brand: a whole year planned in four campaigns.

NO. 13 · WINNER, DESIGN SUMMER COMPETITION 2021

A CITY IS REALLY TO CONNECT FOR NABA 2021

CONTEST

A visual identity that gives context to what the city means: a red knot on black.

NO. 14 · WINNER, DESIGN SUMMER COMPETITION 2022

MASKVERSE FOR NABA 2022

CONTEST

The awarded project of the NABA Design Summer Competition 2022.

NO. 15 · WEBSITE LAYOUT

LANDING PAGE FOR PSP Bank

CLIENT WORK

A preview of the website layout, with the digital account, the payment gateway and investments.

NO. 16 · CONCEPT COLLAB, ACADEMIC WORK

COTIDIANO STUFF FOR Off-White c/o Manioca

ACADEMIC WORK

A concept collab. Academic work, UNIP São José do Rio Preto, 2022.

NO. 17 · BRAND IDENTITY

BRAND IDENTITY FOR Beyond

CLIENT WORK

A logo built on the idea of an asterisk, meaning highlight, with the golden ratio.

NO. 18 · ADVERTISING AND CAMPAIGN

ROSÉ AND LENT FOR Mar&Rio

CLIENT WORK

An ad for Rosé Piscine wine and a Lent campaign, “40 dias de peixe”.

NO. 19 · EXPERIMENTS

EXPERIMENTS WITH Scout, skills and posters

PERSONAL PROJECT

Scout, custom skills and posters.

NO. 20 · IMAGE GENERATION AND CURATION

AI IMAGE IN Higgsfield

CLIENT WORK

Every image directed in the prompt, generated in rounds and curated one by one.

( CONTACT )

LET’S BUILD your next brand, TOGETHER.

GUSTAVO@ZAMONARO.COM

ABOUT

I came up through graphic design, one step at a time. I edited videos for YouTube from 2014, and that led me to Photoshop, Illustrator and InDesign at 16.

In 2018 I started as a graphic designer at Mar e Rio Pescados, where I became art director. Then senior graphic designer at Spotlight Office and VABS Company. Today I’m art director and senior graphic designer at Invite INC and co-founder of The Origo Studio.

PROJECTS

SERVICES

Art direction
Brand identity
Packaging
Print
Social media

AI image
AI video
Websites
Systems
Automated workflows