About · Gustavo Zamonaro

About me

I’m Gustavo Zamonaro, a designer from São José do Rio Preto, São Paulo, Brazil, working as an art director and creative technologist.

My journey began at the intersection of creativity and technology. Growing up online, I recorded and edited videos for YouTube, and that curiosity led me to Photoshop, Illustrator and InDesign at 16.

My style is strongly influenced by minimalist art, with a focus on spacing, layout and typography. I aim for designs that are versatile and timeless, and that fit different personalities and eras.

For me, art is not only a form of expression. It is also a channel for critique and reflection.

Today I lead art direction at Invite INC, co-founded The Origo Studio, and build the tools I work with using AI.

Eight years of design, from social media and campaigns to brand identity, art direction and code.

What I do

ART DIRECTION, brand identity, PACKAGING, print, SOCIAL MEDIA, AI image, AI VIDEO and WEBSITES.

DESIGN HAS ALWAYS BEEN, FOR ME, A QUESTION OF INTENTION.

How I work

DESIGN. Photoshop, Illustrator and InDesign since age 16, and Figma. Identity, packaging, print and social media, as a graphic designer since 2018 and an art director since 2020.

AI IMAGE. Higgsfield, for image generation and curation. Product stills, campaigns and brand imagery in 2026, mostly with Seedream and Nano Banana: every image directed in the prompt, generated in rounds and curated one by one.

AI VIDEO. Higgsfield, with Seedance, for video from stills. Loops, web banners and clips for commercials in 2026, animated in Seedance from curated stills.

BUILDING WITH AI. Claude Code, Next.js, GSAP, Three.js, Remotion, ffmpeg and Python for websites, systems and the tools behind them. Published with Vercel, Cloudflare, Supabase and GitHub.

Career

EXPERIENCE