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THE LOGO semiotics.
NO. 12 · ACADEMIC FINAL PAPER, FOUR CAMPAIGNS · ACADEMIC WORK

DETAILS THAT MAKE HISTORY FOR Casaverde

OBJECTIVE

An academic final paper (TCC) for Casaverde, a traditional furniture brand from the São José do Rio Preto region, made by the Manioca agency, a team of five. My role: creative.

A whole year planned in four campaigns: two corporate (1 and 3), a contest (2) and a sales push (4). The first: “Detalhes que fazem história”, details that make history.

Published on Behance in January 2024.

SERVICES

  • Academic final paper
  • Four campaigns

DETAILS THAT MAKE HISTORY.

Casaverde, image 1
Casaverde, image 2
Casaverde, image 3

Campaign pieces across social media, outdoor, print and the website, from decoration tips to a design contest with finalists and winners.

Academic work by the Manioca agency: one year planned for the brand, with five people in customer support, research, planning, media and creative.

Academic project (TCC), Manioca agency, team of five. Creative: Gustavo Zamonaro.

BILLBOARD AND THE DESIGN CONTEST FINALISTS.

THE LOGO semiotics.

We used the brand’s primary colors as the key design assets of the campaign, with rounded geometric shapes following the same idea as the logo.
We used semiotics in a sub-logo for this campaign, adding “time” to “spaces”.
NO. 1 · LOGO
NO. 2 · SEMIOTICS: TIME PLUS SPACES

1. DETAILS THAT make history.

This campaign highlights the tradition and quality of the brand throughout its hundred years.

2. ENVIRONMENTS THAT inspire generations.

In this campaign we brought a contest, involving influencers and interior design professionals.
For the aesthetics we kept a color from the palette, different from the main ones, to give this campaign its own identity.
Printed material promoted the contest, including a press kit.

3. BUY IN-STORE, customize online.

A campaign to encourage purchases in the physical stores and customization online.
We brought the primary and secondary colors, and four different geometric shapes, conveying the idea of customization.

4. VERDE Friday.

A campaign to boost sales during the end-of-year shopping period.
A more modern aesthetic, drawing a lot of attention from the public, mainly online.

COMMEMORATIVE dates.

Posts across the year: New Year 2024, Valentine’s Day, Women’s Day, Easter, Mother’s Day, Festa Junina, spring, Children’s Day and Christmas.
WORK

NO. 1 · BRAND IDENTITY, SOCIAL MEDIA AND WEBSITE

A SYSTEM IN FORMATION FOR The Origo Studio

A SYSTEM IN FORMATION FOR The Origo Studio

OWN STUDIO

The identity of the studio I co-founded: the symbol, the manual, the carousels and the website.

NO. 2 · CATALOG, FOLDER, BOOTH, TV KIT ART AND SELLER PAGE

13 MONTHS WITH Celebrity Coffee

13 MONTHS WITH Celebrity Coffee

CLIENT WORK

Thirteen months working on an existing brand, from September 2025 to October 2026.

NO. 3 · ART DIRECTOR & SENIOR GRAPHIC DESIGNER, 2024 TO NOW

ART DIRECTION AT Invite INC

ART DIRECTION AT Invite INC

CLIENT WORK

Art Director & Senior Graphic Designer, Invite INC. 2024 to now.

NO. 4 · CAMPAIGNS AND SOCIAL MEDIA, AT INVITE INC

BIKE, BILLBOARDS AND INSTAGRAM FOR Manami

BIKE, BILLBOARDS AND INSTAGRAM FOR Manami

CLIENT WORK

A beach bike, summer billboards, a beach umbrella and the Instagram, 2024 to 2026.